10 July 2017
One of the main mistakes of agricultural companies is the lack of a strategy

The lack of a clear plan in implementing of an innovative projects is the main reason for the failures of many agricultural companies. This was stated in blog on AgroPortal.ua by the founder of SmartFarming Artem Belenkov

Expert stresses that the entire project, its structure and stages, the budget and the team depend on the task.

During the development of projects for the implementation of precision farming and the calculation of their payback, we have repeatedly come across the fact that management was surprised at the availability of certain sensors or equipment for which they used to pay money, for example, yield sensors in harvesters, seed monitoring systems and even built-in RTK modems in tractors. In most cases, the possibilities of equipment are very limited. As a result, a significant part of the financial resources is wasted,

he said

In addition, 90% of failures are related to the organization of the project and its team.

It is impossible to create a quality project if your engineer or agronomist becomes its managers, while keeping their basic responsibilities and not getting motivation from the result,

Belenkov stressed

The expert is sure that it is impossible to successfully launch precision farming, unless prior to the procurement phase of the equipment, a full-fledged technical assignment is completed. Very few companies initially think over what operations they want to set, what equipment to connect to, and how it will work at the output.

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